Saturday, February 7, 2009

Store Brand VS. National Brand

This was an excellent question brought up in my class this afternoon... worthy of a

Coupon Lady Snippet:
Which is the better buy... Store brand or a National brand?

My answer was clear as mud... it depends!

1. Often the store and national brands (for example Jif brand peanut butter is a national brand) taste or perform exactly the same... so you may just be paying more for the flashy national brand's packaging.

2. Compare apples to apples when you look at the size and packaging. If the store brand box of granola bars has 6 bars inside and the national brand only has 5 bars inside it is not an equal comparison. You will need to calculate the Price Per Unit ( FYI: often the PPU is located on the shelf tag) The store brand without the use of a coupon may be a better price than the national brand with the double coupon. Spend your family's money wisely... if they taste nearly the same... opt for the store brand.

3. Don't just spend a coupon because you have the coupon. This is really tempting for a lot of coupon users... if it isn't a great deal- or your family really doesn't use the product- then you are better off tossing the coupon (or leaving it on the shelf with the item-for someone else to use). Don't just buy stuff to buy stuff!!! My ONLY exception to this rule is buying things that will make you money (via store reward programs or rebates) or that you will score for FREE to donate!

Coupons are a lot of fun to spend... just be careful not to get too carried away!

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